Driving Impact
Transformative Case Studies in Design and Innovation
Target - Reintroducing Circle
A deep dive into Growth through Loyalty
Reimagined Target’s loyalty ecosystem by leading the integration of Red Card, Shipt, and free savings into the Circle program, boosting customer retention and creating a foundation for future innovation. This cross-functional initiative delivered a cohesive, user-centered experience that accelerated growth and engagement in record time.
Instacart
Improving the shopper experience
Leveraged empathy-driven research and strategic experience principles to align cross-functional teams, enhance the shopper experience, and boost engagement—ultimately driving growth and improving operational efficiency.
Venmo
Transition to financial ecosystem
Led the rebranding effort to position Venmo as a comprehensive financial ecosystem, enhancing in-app discovery, scaling the design system for new product offerings, and driving user engagement to fuel growth and adoption.
BMW
Augmenting the driver experience
Redefined BMW's global digital presence by delivering scalable, user-centered experiences across 2,000+ dealerships in 56 countries, leveraging qualitative insights to enhance usability, boost engagement, and support business growth.
