Gaining credit - Our design journey into expanding Venmo

In this case study, I take you behind the scenes of the Venmo Credit Card launch, exploring how we transformed user insights into a product that seamlessly integrated into Venmo’s ecosystem. From balancing simplicity with powerful functionality to aligning cross-functional teams around a shared vision, this journey highlights the strategic decisions, creative problem-solving, and design principles that made the Venmo Credit Card a success. Dive into the challenges we faced, the lessons learned, and the impact of a user-centered approach in redefining how Venmo users connect with their finances.