Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

The real battleground for design influence isn’t the C-suite—it’s middle management. As a design leader, you shape how design is perceived, prioritized, and funded within your organization. But to drive real business impact, you must move beyond usability and tie design to KPIs, revenue, and efficiency. Learn how to position design as a business driver, not just a service.