MM 24: The Future of UX is Here—And It’s Not What You Think
Leadership & Influence, Design Management Twisha Shah-Brandenburg Leadership & Influence, Design Management Twisha Shah-Brandenburg

MM 24: The Future of UX is Here—And It’s Not What You Think

The future of UX isn’t about small optimizations—it’s about radical reinvention. As the next billion users come online, they will rewrite the rules of digital experiences, demanding inclusive, accessible, and culturally relevant designs. Aging populations, emerging markets, and shifting interaction models are reshaping the way we engage with technology. This article introduces The 4 Pillars of Inclusive UX Design—a framework for creating digital products that are not just usable but transformative. From the Longevity UX Matrix to the Global UX Playbook, learn how businesses can move beyond outdated Silicon Valley assumptions and build a future where technology works for everyone.

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Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

The real battleground for design influence isn’t the C-suite—it’s middle management. As a design leader, you shape how design is perceived, prioritized, and funded within your organization. But to drive real business impact, you must move beyond usability and tie design to KPIs, revenue, and efficiency. Learn how to position design as a business driver, not just a service.

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Balancing Speed and Safety: Building Trust in Expansion Mode

Balancing Speed and Safety: Building Trust in Expansion Mode

In high-growth organizations, psychological safety is the foundation for innovation and high performance. When teams feel safe to take risks and learn from failure, they create, not just execute. I explore five key strategies to build trust while scaling: Curiosity Over Perfection, Guardrails, Not Roadblocks, Two-Way Feedback, Shared Ownership, and Intentional Pauses. When teams feel safe, they push boundaries and drive impact.

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